Beastie Boys Square

You are approaching the intersection of Ludlow and Rivington Streets, a corner that holds a specific place in the cultural geography of New York City. This location is officially designated as Beastie Boys Square. It gained this name in September 2023 after nearly a decade of advocacy by fans and local organizers who sought to honor the trio's deep roots in the Lower East Side. The intersection is famous for appearing on the cover of the 1989 album Pauls Boutique. That album cover featured a storefront that was actually a fictionalized creation, decorated by the band members themselves with various knickknacks to reflect the eclectic, sample-heavy sound of the record.