Tiffany and Company Building

The building you are approaching at the corner of Fifth Avenue and 37th Street stands as a monumental transition point for New York City retail. When Tiffany and Company commissioned this site in 1903, they paid two million dollars for the land, which was the highest price ever recorded for a commercial plot in Manhattan at that time. The firm sought to move away from the busy, industrializing area of Union Square and anchor a new, exclusive luxury district further uptown. By choosing this location, they effectively signaled the migration of high-end commerce from the city center to the elegant corridors of Fifth Avenue.