Surfers Paradise Sign

The Surfers Paradise sign features giant, white, three-dimensional letters that stretch across the beachfront esplanade. It serves as a navigational marker for the Cavill Avenue entrance to the beach. Jim Cavill, the hotelier who gave the suburb its name in nineteen twenty-five, originally intended to draw crowds to his Surfers Paradise Hotel nearby. The sign sits where the boardwalk meets the sand, marking the spot where tourists and locals alike gather to photograph the backdrop of the Pacific Ocean.