Du Pain et des Idées

The storefront of Du Pain et des Idées features hand-painted gold lettering against a dark, weathered glass facade that dates back to eighteen seventy-five. Christophe Vasseur left a career in the fashion industry to open this bakery in two thousand two. He spent his early days here mastering the slow fermentation techniques of the nineteenth century. The bakery relies on organic flour and a long, manual process to produce loaves like the Pain des Amis, which often sells out by noon.