Matisse Art Gallery

The Matisse Art Gallery sits behind a crisp, white facade on a quiet street in Guéliz. Inside, the space functions as a dedicated home for Moroccan contemporary art, moving away from the traditional crafts that dominate the city’s markets. Years ago, the gallery’s founder, Abdelkader El Hachimi, decided that local painters needed a formal setting to challenge established aesthetics. He turned this former residence into a hub for modern expression, hosting rotating exhibitions that force visitors to reconsider their expectations of North African creativity.