Wear Flowers In Your Hair

The phrase you are walking toward refers to the 1967 song San Francisco, Be Sure to Wear Flowers in Your Hair. Despite its status as the iconic anthem of the Summer of Love, the track was written by John Phillips in only twenty minutes as a calculated commercial. Phillips was a co-organizer of the Monterey International Pop Festival and needed a promotional tool to encourage young people to travel to California for the event. He enlisted his friend Scott McKenzie to record the song, transforming a marketing jingle into a global phenomenon that unintentionally triggered a mass migration of youth to the city.