Hacı Şerif Eminönü

The Hacı Serif shop displays large copper trays filled with irmik helvasi, a semolina dessert served warm with melting ice cream tucked into the center. This family business began in eighteen thirty-eight in Denizli, focusing on producing traditional sweets. While the brand has grown across the country, the shop here maintains the simple practice of weighing helva by the ladle onto small plates for passersby. Mustafa Bey, the grandson of the founder, still oversees the recipes that have remained unchanged for generations.