Pepsi Cola Sign

The Pepsi-Cola sign you see before you is an industrial survivor that once held the title of the longest electric sign in New York State. When it was first hoisted onto the roof of the local bottling plant in 1940, it served as a glowing advertisement for commuters and travelers moving through the city. The sign originally included a large five-cent price tag, but the company removed those letters in the mid-1940s when the cost of a bottle rose, proving that even a massive neon landmark had to keep pace with the economy.