The Fremont East District sign hangs over the intersection of Fremont and Las Vegas Boulevard, a sprawling archway of neon tubing that mimics the retro aesthetic of mid-century casinos. It serves as the official gateway to a collection of bars and restaurants that bucked the trend of the surrounding mega-resorts. In two thousand two, the city and business owners collaborated to redesign this street to draw locals back downtown, using the neon arch to mark the shift from the polished casinos to the neighborhood.
Fremont East District Sign
landmark