Golden Era Building

The Golden Era Building stands out on Montgomery Street for its ornate, white terra cotta facade covered in intricate floral carvings. Built in nineteen oh nine after the great earthquake, the structure served as the headquarters for the newspaper of the same name. During the city's reconstruction, the publisher insisted on fireproof materials to protect his printing presses from future disasters. He poured his fortune into these heavy, decorative stones, hoping to anchor the city’s literary soul back into the Financial District.