Rockmount Ranch Wear Mfg Co

The Rockmount Ranch Wear building stands out with its distinct white brick facade and the weathered neon sign featuring a cowboy on a bucking horse. Jack Weil founded this company in nineteen forty-six, right here in downtown Denver. Before Jack came along, cowboys wore pull-over shirts that were difficult to remove if caught on a fence or a horn. He invented the snap-button shirt, replacing fragile buttons with functional steel snaps that revolutionized western apparel for working ranch hands across the West.