The Coca-Cola billboard in Potts Point features two massive, curved aluminum light boxes mounted on a steel frame, stretching across the rooftop of a residential building. Since nineteen seventy-four, this bright red sign has glowed over the intersection of Darlinghurst Road and William Street. In two thousand fifteen, workers dismantled the original structure, but the company rebuilt it shortly after, installing new light-emitting diodes that maintain the iconic silhouette. It functions as a beacon for the neighborhood, marking the gateway to Kings Cross.
Coca-Cola billboard
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