The building at Point du Jour carries a bright red sign with white lettering, distinct from the gray storefronts nearby. It operates as a branch of Roc Eclerc, a national funeral service chain founded by Michel Leclerc in nineteen eighty-four. Leclerc started the company to break the state-sanctioned monopoly on funerals in France, pushing for lower costs and transparent pricing. He faced dozens of lawsuits from established competitors during his first decade, yet he kept his storefronts open in neighborhoods just like this one.
Pompes funèbres Roc Eclerc
historic