La BOUCHERIE / concept store

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La Boucherie stands out on this narrow street because of its bright, white-tiled facade that clashes with the surrounding clay-colored walls of the Medina. It was once a working butcher shop, supplying meat to the local neighborhood. Today, it functions as a concept store while keeping the original industrial hooks and white ceramic tiles that lined the walls decades ago. A heavy iron door guards the entrance, and inside, fashion designers now display their clothes where butchers once worked.

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