World of Coca-Cola

The World of Coca-Cola sits behind a glass facade anchored by a giant, neon-lit red bottle. This building serves as the permanent home for the secret formula that John Pemberton stirred in a backyard kettle in eighteen eighty-six. While the syrup began as a nerve tonic sold at Jacob’s Pharmacy, it became the centerpiece for an empire that eventually required this three-story vault. Today, visitors line up to see the heavily guarded metal container where the proprietary recipe remains locked away from public view.